If you're into fashion or streetwear, you've heard of the term hypebeast. A hypebeast is defined as a person who heavily maintains current trends that are popular within the fashion or streetwear industry. As a fashion enthusiast and blogger, I'll admit, I had doubts about writing this post. After thinking about it for a few days, I figured I'd give in and give my own opinion about what a hypebeast is to me personally and why I also don't consider myself to be a part of the community.
Paying attention to constant fashion trends has been something I've prided myself on. While being knowledgeable about the trends that are currently booming in the streetwear market are helpful, I've had trouble navigating between the idea of being a fan and being a follower. With that being said, I've compiled a list of things I think of when I think of someone who identifies as being hypebeast is.
5. You Spend Hours Researching What's Currently Popping:
With an interchangeable industry such as streetwear, the next trend already seems like the biggest thing out. In order to keep up with the fast paced industry, most find their time online researching and or reblogging what they're seeing online. While this method works for visual reasons, this is common for anyone who needs guidance.
4. Your Style Is Being Developed From Your Reblogs/Other People You Follow
I've come across plenty of people who use style blogs as an inspiration for their own personal style. As an individual who runs a website catered to fashion and style, I can admit that one of the goals is to inspire, not to have others imitate. Most bloggers' missions are geared toward showcasing their own personal senses of style, not for readers to copy exactly what they're wearing. If someone is basing their style off of the individuals that they're following, this could contribute to the idea of being for the "hype".
3. You Equivocate Certain Brands As Being The Only Gateway To True Style:
This, in simpler terms, highlights the idea of favoring a certain brand due to the common visibility or popularity behind it. In its own personal way, streetwear is a strategic art-form that is only masted by individuals who have immense resources and financial freedom. It's a selective industry that is accessible if given the tools and means to achieve it. With huge brands such as Supreme, Palance, Yeezy (I deem it as streetwear, others may not) and more, the quality of the product means nothing unless you have the label. This makes the industry more of a monopoly industry.
2. You Use The Influence of Hip-Hop Artists' Fashion Sense
One of the biggest influences in society and especially fashion/streetwear culture today relies heavily on Hip-Hop & Rap Artists. While hip-hop serves as being one of the most, if not the most influential aspect of culture today, its presence in the fashion industry is growing immensely and is responsible for creating and fueling the streetwear industry. Using the influence of Hip-Hop artists as a guide to style and creation can allow things to become interesting, using the plugs they include in music and in music videos, only fuels the idea of being on trend and wanting to be seen as being popular.
1. You Clearly Follow The Trends Instead of Cultivating Your Own
Trends are based on time-period and season. One second something in the industry is in, next few months, it's out. There seems to be a huge issue with individuals within the industry who pay close attention to trends which can also stifle their own personal sense of style. Instead of following trends, cultivate them. Instead of following a direct guide to fashion and style, begin your own personal version of it. Creating and cultivating your own style allows for preservation, constant reinvention, and a true sense of self. Be your own hypebeast.